Content Creation is the New Currency: Skyewise Foundation Sponsors Content Creation Masterclass 3.0. Abuja, Nigeria – July 20, 2025 — The Content Creation Masterclass 3.0, hosted by Fari Mirzebalaeva and her team, was successfully held in Abuja with the theme “Content: Creating a Pathway to Self-Actualization.” The empowerment gathering brought together youths and professionals from the content and entertainment industry for a transformative learning experience.
The event was proudly sponsored by the Skyewise Group and its non-governmental arm, the Skyewise Foundation. Representing the Foundation was its President and CEO/GMD of Skyewise Group, Dr. Elvis Abuyere, who delivered an inspiring keynote address on the power of content as a driver of prosperity and self-actualization.
One of the highlights of the event was the empowerment of an upcoming content creator, JI from Cool FM, who received a cash gift of ₦500,000 courtesy of the Skyewise Foundation. The funds are to enable her purchase a new smartphone and further her journey as a digital creator, reflecting the Foundation’s commitment to supporting emerging talents in the digital space.
In his keynote, Dr. Abuyere emphasized that content today is more than entertainment it is a currency. He highlighted that the global content industry, worth millions of dollars, has the potential to transform ideas into action and uplift individuals from obscurity to prosperity.
Reflecting on the success of Skyewise Group, which recently celebrated its 10th anniversary, Dr. Abuyere remarked: “Content played a massive role in our growth. It wasn’t just business proposals and financial spreadsheets. It was narratives authentic stories, compelling pitches, digital engagement, and bold declarations of what we stood for.”
The Masterclass featured practical training sessions on camera handling, photography, video editing, and scriptwriting. Dr. Abuyere also encouraged participants to remain creative, innovative, and resilient, noting that self-actualization is not a destination but an ongoing journey of growth and value creation.
Distinguished guests and speakers present included Kendo Grant, Nasiru Lawal, Dr. Emmanuel Osoteku, Ayotunde Brothers Jeiel Damina, Oladapo Adewunmi, Williams Etombi, and Edith Imonikhe.
With the success of the Masterclass, the Skyewise Foundation and Skyewise Group reaffirmed their mission to empower the next generation of creators, proving once again that content is indeed the new currency.
